Jeff Ashford

Jeff Ashford, Product Director

Jeff is primarily responsible for all aspects of the Framework product planning process, including setting its development road map, and promoting the product both internally and externally.

Jeff has been working in the private equity space, designing and selling systems together with providing best practice consultancy to some of the major players within Europe for ten years. Along with co-founders Adrienne Waterfield and Peter Wooster, he has established Framework as the UK’s leading private equity software vendor.

Prior to establishing Framework, Jeff was CEO of Time Open Systems which sold general accounting systems and before that spent time working for the London Stock Exchange, Grand Metropolitan, Data General and Lotus.